Homegrown Organic Farms launches new specialty citrus micro-brand

Porterville, CA — Homegrown Organic Farms BB #:161459 is happy to announce the Buck Brand natural specialty citrus micro-brand.

The new model will add to the rising checklist of specialty micro-brands, just like the just lately introduced Mammoth Kiwi program, and can additional differentiate them within the natural market.

The Buck Brand program contains 40+ specialty citrus gadgets and gives the whole lot from kumquats and finger limes to buddha’s fingers and mango oranges. The plantings are targeted on excessive taste fruit to create an distinctive consuming expertise. The ranch’s most notable selection is their Heirloom Navel with some groves relationship again 100+ years and boast first technology, previous inventory navel orange bushes.

Only a handful of unique bushes have survived into the 2020s, both as a consequence of climate occasions like drought, age, or succumbing to market traits that favor breeding for bigger, although much less flavorful fruit. This makes the superb taste and style expertise of the Buck Brand heirloom navel an particularly uncommon deal with.

These gadgets are all grown on a 250 acre hillside farm simply exterior of Porterville, CA. The area maintains a selected microclimate that higher serves the distinctive rising wants of the specialty citrus varieties.

Historically, the farm has been on the slicing fringe of varietal improvement and expects a continued 10% enhance in new selection growth over the subsequent 5 years. The program additionally boasts a self-sustaining labor mannequin on the farm and packing facility; the identical labor pressure grows, harvests, and packs all of the fruit from that farm.

The new Homegrown Organic Farms’ Buck Brand program is anticipated to start transport in late November. The launch shall be accompanied by social media, content material/POS and in-store demo help for retail companions.

Craig Morris, Citrus Category Director for Homegrown stated, “We are very excited to be offering this unique program. It’s the only program of its kind in the organic market and is a fun addition to our Homegrown organic citrus program.”

Cherie France, Marketing Manager stated, “The Buck Brand program is so unique and has such a great story to tell. We want to bring a bold and fun experience to our customer’s produce departments with this program and get consumers excited for winter citrus items.”

ABOUT HOMEGROWN ORGANIC FARMS

Located in Porterville, in California’s San Joaquin Valley, Homegrown Organic Farms is an natural recent fruit advertising firm with over 300 mixed years of natural recent fruit expertise and represents over 6,000 acres of natural manufacturing. The firm was based in 1998 by John and Cindy France and transitioned to worker owned in 2021. Visit hgofarms.com to be taught extra.

CONTACT:
Cherie France, Marketing Manager
Homegrown Organic Farms
Cherie.France@hgofarms.com

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