SANTA MARIA, California — Rooting 1000’s of strawberry vegetation on elevated tables the primary week of October, Oppy, BB #:113404 below the Ocean Spray BB #:101525 license, will launch the first-ever specialty berry pack within the Happy Berry label mid-December.
The hydroponic tabletop strawberry idea was developed by New Wave Berry, LLC which is a three way partnership fashioned by grower, marketer and distributor Oppy, agricultural funding agency Farmers Gate and family-owned agribusiness Red Dog Management, who’s rising the crop in Santa Maria, California.
The newly-constructed excessive tunnel facility grows protected strawberries on tables raised to chest top, making labor extra ergonomically pleasant for these planting, tending and harvesting the berries.
Growing hydroponically additionally requires fewer inputs than subject grown strawberries — as a result of they’re elevated, the bottom beneath them doesn’t require the extraordinary fumigation between planting cycles sometimes utilized in conventional manufacturing. Berries obtain simply the fitting diet, at simply the fitting time whereas dramatically lowering water use, and greenhouse efficiencies allow all of these advantages for year-round manufacturing.
“Berry consumption continues to rise, outpacing the growth of other fruit items,” stated Oppy Vice President of Categories and Strategy Jason Fung. “While we’re very encouraged to see this, macro level trends facing the industry like land availability, labor, water, sustainability and beyond continue to raise challenges. We seek to do better, and this new way of growing is really going to change things — we believe it represents the future of strawberry growing.”
That future relying closely on sustainability, Fung famous, sharing {that a} latest examine undertaken by Measure to Improve revealed that the tools and supplies used within the manufacturing of a pound of Happy Berry strawberries entails 20% much less plastic than subject grown strawberries. With water challenges for agriculture all through the world, particularly in California, tabletop berries are grown in seamless troughs with a exact irrigation system that safeguards water reclamation and optimization.
“Even with all the benefits of hydroponic strawberries, we know it can be difficult to introduce something new that consumers aren’t typically familiar with,” shared Fung. “Trust goes a long way to motivate a purchase decision, which is why the licensing of Ocean Spray’s logo helps encourage consumers to pick up a new item. Happy Berry was the perfect fit for this pack, building a memorable, positive and inviting brand around Ocean Spray’s already established positioning.”
In reality, Oppy’s advertising group has been holding onto the Happy Berry sub model for various years — saving it for a berry idea worthy of the identify — because it initially obtained exceptionally constructive opinions in shopper testing, shared Fung. Today, the premium gold label showing on the 12-oz. clamshell options not solely the acknowledged Ocean Spray model, below trademark license from Ocean Spray Cranberries, Inc., and well-liked Happy Berry label, but additionally key hydroponic call-outs and a QR code to coach shoppers on the rising technique. More latest testing confirmed that the model elicited key attributes like top quality, contemporary style, sustainability and extra. As nicely, the vast majority of respondents indicated a willingness to pay a premium for hydroponic strawberries.
Bringing subject berries to the marketplace for a number of years with Oppy, homeowners of Red Dog Management Greg and Donna France stated, “It’s been a really exciting project to get off the ground, we’ve had great support from our team and from the industry. We’re thrilled to be working with Oppy to differentiate a mature category and add value for customers and consumers.” The Frances additionally famous that there was exceptional curiosity from home staff to be part of this new line, contemplating labor is much less arduous for these tending to the tables.
“We look forward to welcoming a happy new year with Happy Berry and enlisting many happy markets,” Greg and Donna France affirmed.
About Oppy
Growing, advertising and distributing contemporary produce from across the globe for greater than 160 years, Vancouver, BC-based Oppy discovers and delivers the very best of the world’s harvest. With over 50 million containers of contemporary vegetables and fruit grown on each continent shifting via its provide chain yearly, Oppy provides well-liked favorites from avocados and berries to apples and oranges year-round, alongside progressive seasonal specialties. Over the years, Oppy has launched North Americans to various gadgets throughout its numerous produce vary, together with Granny Smith, JAZZ and Envy apples, in addition to inexperienced and gold kiwifruit. Go to www.oppy.com to study extra.
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About Red Dog Management
Based in Santa Maria, California, Red Dog Management is a family-owned agribusiness, farming natural and standard strawberries on 700 acres. Growing up with agriculture associates in California’s Imperial Valley, Greg France dreamed of his personal farm at a younger age. In 2004 he began Red Dog Management together with his spouse Donna; their son Aaron now manages operations alongside them. Stewards of their land, the France household believes in a harmonic method between folks, planet and prosperity of their dedication to bringing the very best strawberries to market.
About Farmers Gate
Farmers Gate, LLC, primarily based in New York, was based in 2018 and employs a thematic method immediately connecting sustainable specialty crop manufacturing property and associated midstream operations with meals business companions. The agency manages a diversified portfolio of economically scalable, environment friendly, sustainable and difficult-to-replicate platforms and goals to boost these platforms via implementation of value-add initiatives.
For extra info go to: https://www.farmersgateag.com/
About Ocean Spray
Founded in 1930, Ocean Spray is a vibrant agricultural cooperative owned by greater than 700 cranberry farmers within the United States, Canada and Chile who’ve helped protect the household farming lifestyle for generations. The Cooperative’s cranberries are at the moment featured in additional than a thousand great-tasting, nutritious merchandise in over 100 international locations worldwide. Leading by goal, Ocean Spray is dedicated to the facility of fine—creating good, nutritious meals that has a direct and highly effective impression for the well being of individuals and planet. All for good. Good for all. For extra info go to: www.oceanspray.com. See Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and TikTok.
from https://vegetablesnow.com/oppy-ocean-spray-launch-specialty-hydroponic-happy-berry/
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https://almondetudier.tumblr.com/post/668216696012685312
from https://reginabailey.blogspot.com/2021/11/oppy-ocean-spray-launch-specialty.html
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